Frequently Asked Questions
What are the site requirements for DINER / ROCKET'S?
|
Site requirements | Typical locations |
| DINER | minimum of 100m2 average between 160m2 and 500m2 |
• HIGH-PROFILE ENTERTAINMENT CENTRES • SHOPPING / LIFESTYLE CENTRES • HIGH STREETS • HIGH-DENSITY, MIXED-USE PROJECTS • HIGH-DENSITY / METROPOLITAN AREAS • CRUISE SHIPS |
| ROCKET'S | minimum of 20m2 average between 20m2 and 300m2 |
• FOOD COURTS |
What is the initial investment?
The initial investment consists of construction, equipment and fixtures & fittings, provisions for working capital and other pre-opening expenses.
| DINER | approximately € 400,000 - € 1,500,000 |
| ROCKET'S | approximately € 200,000 - € 600,000 |
How much liquid capital must I have to qualify for a franchise opportunity?
We require a minimum of € 300,000 (DINER) / € 150,000 (ROCKET'S) of non-borrowed, unencumbered liquid capital.
What type of franchise agreements does EDDIE ROCKET'S offer?
single-unit franchise agreement
multi-unit franchise agreement
area development franchise agreement
master franchise agreement
multi-unit franchise agreement
area development franchise agreement
master franchise agreement
What is the initial franchise fee?
The initial franchise fee is payable per restaurant.
| Initial franchise fee | € 45,000 per restaurant |
What are the continuing fees?
| management service fee | 6% of net sales |
| marketing contribution | 2% of net sales |
| local store marketing spend requirement | 1% of net sales |
What are the terms of an EDDIE ROCKET'S franchise agreement?
Five year agreements with a right to renew subject to industry standard renewal provisions.
Can I retain my existing business and become an EDDIE ROCKET'S franchisee at the same time?
Yes - the majority of our franchisees have multiple business interests. However, we require franchisees to nominate a designee as principal (i.e. key staff member) as permanent contact with power of attorney.
Can I convert my existing restaurant business into an Eddie Rocket’s restaurant?
Yes - converting an existing restaurant into an EDDIE ROCKET'S restaurant may also have cost benefits in terms of fit-out.
What kind of return on investment may I expect?
Financial rewards vary depending on sales, location, traffic and operating costs, financing terms, your ability to manage and control your business and other factors. Prospective franchisees are obliged to conduct their own independent investigation prior to signing any franchise agreement. During the recruitment process, prospective franchise owners will have access to historical actuals.
What is the availability of locations and territories?
The availability of locations and territories will be discussed during initial interviews.
Does Eddie Rocket's make provisions for localisation?
Yes - we allow for innovation and certain adaptations in international territories. Any such innovations or adaptations can only be introduced in close conjunction with us and must be agreed and signed-off in advance.
How does the site selection process typically work?
It is the franchisee's responsibility to identify suitable premises – EDDIE ROCKET'S will assist and advise during the process. In certain circumstances, EDDIE ROCKET'S may choose to take the head lease and sublet the respective premises to the franchisee.
